What is LARTC?
The LARTC Annual Meeting is a two-day technical conference hosted annually by World Refining Association (WRA).
Back in 2016, the World Refining Association conducted some in-depth research with customers past and present of LARTC. We found that whilst the content of the event remained superior to other events, our customers were looking for new and varied formats to network with a larger delegation of the region’s stakeholders.
LARTC has been reimagined. We listened to the feedback and acted on it:
- Better Refiner Representation
We formulated better relationships with the region’s stakeholders which resulted in 51 attendees from Pemex, Braskem Idesa, Refidomsa, PDVSA attending the 3 days.
- 1-2-1 Partnering
We introduced 1-2-1 Partnering which meant our attendees benefitted from 60 pre-organised 1-2-1 meetings with these stakeholders.
- New features
We introduced other new features including innovative technical roundtables; Speed Networking; a Tequila Tasting session; a networking drinks reception and a pre-conference Workshop.
As a result of a successful event in 2017:
- 86% of attendees would recommend LARTC to a colleague
- Our customer satisfaction score more than tripled
- 75% of attendees said LARTC is a must-attend event in the region
- 54% of our attendees were refiners and petrochemical producers of the region
We facilitate knowledge sharing and nurturing of business partnerships within the oil and gas sector. We do so by providing face-to-face opportunities to network including conferences, exhibitions and networking evenings; independent analysis and creation of industry reports and webinars. We create events that matter.
World Refining Association
Clarion Events Ltd
69-79 Fulham High Street, London,
SW6 3JW, UK
Tel: +971 (0)55 307 3332